Why We Resist Before We Embrace: Lessons from Rogers for AI Adoption in India

Every era thinks it’s teetering on the edge of something revolutionary; every era also finds reasons to step back.

Every era thinks it’s teetering on the edge of something revolutionary; every era also finds reasons to step back. Printing presses were accused of ruining memory, erasers of encouraging mistakes, calculators of killing math, and the internet of replacing thinking with clicking. Today, AI tutors take their turn in the dock. The artefacts change; the reflex endures.

A short tour of resistance (and why it recurs)

In classrooms and workplaces, pushback is rarely irrational. It encodes uncertainty about norms, skills, incentives, and unintended consequences.

1440: Gutenberg’s printing press sparked criticism, with academics fearing that printed books would reduce memorization and critical thinking.
1980: The advent of the pencil eraser was seen as an incentive to make mistakes and a threat to careful writing.
1986: Protests against the use of calculators, arguing that students would forget how to do mental calculations.
2000: Criticism of internet access in classrooms, for fear of misinformation.
2010: Resistance to the use of smartphones and tablets in the classroom, with concerns about distractions and decreased social interaction among students.
2025: Resistance to AI tutors as easy-task.ai.

Everett Rogers’ Diffusion of Innovations gives us a durable lens: innovations spread through social systems over time, and their adoption depends on five perceived attributes: relative advantage, compatibility, complexity, trialability, and observability; moving in waves from innovators to laggards along a characteristic S‑curve.

Academic research involves three steps: finding relevant information, assessing the quality of that information, then using appropriate information either to try to conclude something, to uncover something, or to argue something. The Internet is useful for the first step, somewhat useful for the second, and not at all useful for the third.
– By Beth Stafford in Brabazon, Tara (2007). The University of Google, Ashgate (UK), pp.22.
New artefacts, old anxieties

What this means for AI in Indian education

Policy has set the table: NEP 2020 positions AI as a lever for learning, assessment, and administration; recent discussions propose Centres of Excellence to build institutional capacity. But diffusion won’t hinge on policy documents alone. Teachers and administrators adopt when AI clearly saves time, fits curricula and local languages, feels simple and trustworthy, can be piloted safely, and shows visible gains in student work.

Reviews of AI‑in‑education in India underline the same arc: real promise (personalization, admin efficiency), real constraints (infrastructure, capacity, equity, ethics). The practical path is micro‑pilots, transparent evaluation, and teacher‑led exemplars. Start small, show what changed, let peers observe, then scale. For scenario‑based futures and implementation pathways, see AI Scenarios on my site: r‑srini.in/2026/01/18/ai‑scenarios/

Augment, not replace!

And for Indian industry: beyond pilots to redesigned work

Indian firms are enthusiastic adopters; many already use AI and most plan to expand. Globally, however, even frequent users often stall between pilots and enterprise‑level impact. Crossing that gap demands workflow redesign (not bolt‑on tools), sound data governance, and credible line‑of‑sight to P&L. Executives need proof of advantage, confidence in compatibility with systems and compliance, lower complexity via guardrails and usable interfaces, safe trialability through sandboxes, and peer observability via references.

Public investment, from compute to Centres of Excellence, helps the ecosystem, but diffusion inside firms still hinges on these attributes. High performers are already reframing AI from cost‑cutting to growth and innovation, a signal the early majority watches closely.

Three moves that convert resistance into readiness

  1. Stage it: Run bounded pilots that teachers/managers own; publish before‑after evidence others can observe and adapt. (Trialability, observability)
  2. Lower friction: Invest in training, vernacular UX, and clean data pipes; perceived complexity kills diffusion faster than controversy. (Complexity, compatibility)
  3. Prove advantage: Tie AI to concrete outcomes—recovered teacher time, reduced cycle times, new revenue lines—tracked publicly. (Relative advantage)

Bottom line: Resistance isn’t the enemy; it’s information. Use it to make AI useful, legible, and locally credible; the conditions under which social systems adopt innovations.

Cheers.

(c) 2026. R. Srinivasan.

Emerging enabling technologies

Writing in after a really long time. Multiple things have been happening (more on that later).


In the meantime, I have heard a lot of conversations around technologies (again) after the explosion of democratic access to generative AI (heard of OpenAI and ChatGPT). How many do you realise that the product is just about 7 months old (launched Nov 2022)? And I am hearing a lot of adjectives used to describe technologies. This short post is about putting my thoughts on a few of these adjectives.

Technology (examples)Entrenched
Research, development, production, marketing, diffusion
Emerging
Research (late stage) & Development (early stage); production (experimental products)
Stand-alone
Specific products and services; one industrial sector; one application domain
Quartz clock technology;
Escalator operations
Synthetic biology and gene editing;
Sodium-ion batteries
Enabling
Range of products; sectors; application domains
Integrated circuits;
Super-conductors
Augmented reality;
Artificial intelligence
Technology classification

Emerging (vs. entrenched)

The first axis of technology classification is about entrenched technologies (at the other end of emerging technologies). In the technology development lifecycle, I see four stages – research, (product) development, production (product engineering and mass manufacturing), marketing (to the masses), and diffusion. Technologies behind quartz clocks, escalators, and batteries are examples of technologies that are entrenched. Did you notice that I am providing you instances of mass-market adopted products, rather than core technologies? These technologies have matured sufficiently that it is sufficient for us to describe products and we understand the technologies behind them!

On the other end of the axis are emerging technologies – those that are in late stage of research and/ or early stage of product development. Some use cases (products and services) are available, albeit in laboratory scale, let alone mass manufacturing or widespread adoption for business/ personal benefits. Examples of emerging technologies include gene editing, artificial intelligence, and augmented reality. Even though, chronologically some of these might be decades old, the mass adoption criteria determines their emergent nature.

Enabling (vs. stand-alone)

The second axis of technology classification is about stand-alone technologies (at the other end is enabling technologies). Some technologies, though seemingly fungible, are specific to certain products and services, an industrial sector, or an application domain. For instance, while pulleys, motors, and rails are basic tools, combining them to design functional escalators and elevators is specific to vertical (and in some rare cases, horizontal) mobility. Same is true with quartz technologies that are used to make accurate clocks; sodium-ion batteries for energy storage; and other such technologies. The key feature of these technologies is their specificity to a product/ service family, sector or domain.

On the other end of the axis are enabling technologies – those that enable application in a variety of products/ services, industrial sectors, or domains. Examples of enabling technologies include the basic internet, integrated circuits, augmented reality, and artificial intelligence/ machine learning. One can use these technologies for a range of applications and domains. One could see the application of augmented reality in gaming and simulation, product design and prototyping, education and training, as well as service design and innovation.

Summary

In summary, we need to analyse enabling technologies and their potential impacts as very different from entrenched technologies. When we add the concept of emerging technologies, the potential for innovation and impact is immense.

Thoughts welcome. Cheers.

(c) 2023. R Srinivasan

Disruptive innovation in healthcare: Is COVID-19 the opportunity?

A colleague and I were organizing an online hackathon around the current pandemic, COVID-19. We were seeking innovative ideas both in the healthcare and policy spaces. We had a good number of responses, but I was struck by how little we are willing to “disrupt” the healthcare industry. For long, the Indian healthcare industry has not been disrupted, as much as many other industries have been.

Disruptive innovation: A primer

Before we proceed further, let us quickly understand what disruptive innovation means. The concept was introduced by the late HBS Professor Clayton Christensen. Disruptive innovation (DI) is a process by which a smaller company with fewer resources can successfully challenge established incumbents in an industry. As the incumbents focus on improving their products and services for their primary (most profitable) customers, they exceed the needs of some segments, and ignore the needs of some other segments. These overlooked segments are the targets for the new entrants, who deliver a specific functionality valued by these customers, typically at a lower price. Incumbents chasing their highly profitable customer segments, tend to not respond to these new entrants. The new entrants gain significant industry know-how, and move up-market, delivering those functionalities that the incumbents’ primary customers value, without losing the advantages that drove their early success with the hitherto overlooked segments. When customers in the most profitable segments (primary customers) begin switching from incumbents to new entrants, they begin providing new entrants with economies of scale. Coupled with learning and economies of scale, the new entrants “disrupt” the industry.

There are various examples of disruptive innovation. For instance, film distributors (cinema halls and multiplexes) were serving connoisseurs of movie consumers – those who valued the experience of the movie halls. The network of movie halls and the audio-video technology was the primary source of competitive advantage in that world. Netflix entered this industry targeting a segment of customers who wanted to watch movies but could not afford the travel to the movie hall and uninterrupted time/ attention. They would trade-off the experience against the quality of content, and therefore were willing to watch movies at home, using their own devices. Movie watching became a personal activity, rather than a community experience. Netflix, leveraged their library of movies as a source of competitive advantage, and captured this market with low prices in the form of an innovative pricing strategy – watch as much as you can for a monthly subscription fee (as against unit pricing of every movie that was the industry standard then). Armed with the learning of consumer preferences (now being digital, Netflix had micro-level data on consumer preferences than the multiplexes in shopping malls), it moved up-market. It leveraged on the convergence between entertainment and computing, as TVs became smart, and computer screens became bigger and bigger. The incumbents continued to ignore Netflix with the reasoning that it would take time for the connoisseurs of movies to shift. The allowed Netflix to compete for original content and piggy-back on the convergence in the home entertainment space.

Typically, disrupters have different business models, given that they target different consumer segments, provide differentiated value, and possibly have a different pricing scheme. A lot of these disruptive innovators adopt a platform business model intermediating between different user groups (like Airbnb or Redbus), servitization (like ERP on the cloud), or different pricing models (pre-paid pricing of mobile telecom services in emerging markets).

Innovation in the healthcare industry

I aver that Indian healthcare industry had not witnessed disruptive innovation for the following three reasons. One, even though primary healthcare is considered a public good, a lot of Indian consumers are willing to pay for high quality tertiary and quaternary healthcare (either they could afford it or have access to state/ private insurance). That marks low price sensitivity for the entire industry. Coupled with information asymmetry between the care givers and patients, the patients are risk averse as well. Two, given the high investments required in setting up tertiary and quaternary, the industry has become highly corporatized and consolidated. A few large corporations dominate the entire industry. The economics of the large corporate healthcare provider requires them to have a tight leash on metrics that matter for profitability (including, increased use of automation and robotics in high labour-intensive routines and use of manual labour in routines where unskilled and semi-skilled manpower is easily available, reducing the patient’s average length of stay, and optimizing the average revenue per occupied bed). Three, the organized healthcare providers have been quickly encapsulating all attempts at democratizing healthcare. For instance, when glucometers and pregnancy testing kits became consumer devices, the clinics and physicians began building an ecosystem around these devices to not let entire therapy become owned by the patient. When you went to your endocrinologist with your blood glucose charts, she would insist that home devices are error-prone and ensure that you test again at the clinic! Not so much for the additional cost of testing again (which could be minuscule), but the perception that healthcare is the domain of certified experts would be reinforced.

Data, ahoy!

As healthcare and data analytics come together, the industry is at the verge of disruption. Multiple wearable/ consumer devices capturing health data, medical equipment of the early 2020’s are more of computing devices generating gigabytes of data per observation, and increased adoption of remote sensors for public health (like thermal screening devices) would generate terabytes of data. Such a deluge of data is likely to overwhelm the legacy healthcare providers who hitherto relied on the extensive experience of the physician, for whom data was just a support.

There is an urgent need to allow for a variety of healthcare providers to operate in their own niches. For instance, given the developments in dental and ophthalmic surgeries, there should be no need to build infrastructure beyond ambulatory facilities. Increasingly, diagnosis and treatment should move to the home.

Disruptive innovation in times of COVID-19 pandemic

The unique nature of the COVID-19 pandemic means that healthcare must be provided at scale and speed. Given that the world is yet to discover a cure or vaccine, let alone a standardized treatment protocol, governments and healthcare providers need to move fast and scale up testing and care. Amongst the triad of quality, cost, and scale, the world would prefer low cost and high scale at speed, rather than wait for the best quality of care.

Axes of healthcare.jpg

That is a world ripe for disruptive innovation. The under-served segments are baying for an affordable care programme that is good enough. Will the governments of day make this trade-off to ensure that “acceptable quality” testing/ care is provided to large sections of the population that are infected/ likely to be infected, at affordable costs?

Stay healthy, stay hydrated, stay safe!

Cheers.

(c) 2020. Srinivasan R